Is it possible to get to the TOP without external links?

The chance of getting to the top of search engines without using external links to the site is negligible. Previously, there have been many studies of site ranking, which found that the search engine algorithm takes into account their link weight. Let’s take Matthew Peterson’s correlation analysis (MCC) as an example. 

He analyzed the top 50 search results on Google for 15 thousand keywords. The result of the experiment was the correlation between the number of referring web resources and high positions in search results, which had a value of 0.3. This value is the highest in the conducted research. That is 99% of the web resources that were in the top had external links to the site.    

However, questionable links should be avoided. Many commercial projects have tried to get into the top search results by buying links indiscriminately in large quantities. This approach does not provide the necessary results. A large number of “backlinks” reduce the credibility of the Internet resource on the part of search engines.

Therefore, the effective promotion and link building fully depends on the specialist’s ability to find the target links among the available ones. If the specialist “hits the target”, even one link will increase website traffic.

How professionals get links that can outpace competitors

Without a professional assessment of the weight of the link mass as well as the effectiveness of online resources, in which links will be posted, website promotion links will not give tangible results.

Therefore, crowd marketers operate according to the following algorithm:

1. Placement of “backs” on thematic pages that are at the top of the search. Obtaining such links is not an easy task, because these resources are competing with the web portal being promoted. However, if the search engine ranks such a page highly, posting on it will be extremely useful. 
2. If the gap between the site being promoted and the top competitors is small, you can buy donor links. This way there is an opportunity to show search engines that your web resource is not inferior to competitors. 
3. To build a quality link mass using different link building strategies. Placed permalinks on a variety of sites, such as the bodies of guest posts in social networks, directories of companies, comments, on the inside pages of blogs, etc. In this case, crowd marketers do not abuse spam, because it leads to loss of effectiveness of the link mass. On the contrary, they prioritize natural content and the use of relevant pages for its placement.

One of the important ranking factors are and will be links. In today’s reality without quality link mass it is impossible to move up in the search engine ranking. Drawing a conclusion from this article, you can highlight its main idea: it is important to focus not on the number of external links, but on their quality. After all, the main idea of SEO promotion is getting relevant links.