Copywriter is a common profession that allows you to earn money while working remotely. The convenience lies in the free schedule, and the possibility to work without being tied to a place. However, one of the most difficult tasks for a copywriter is to find a bona fide customer. In this article, we’ll tell you how a creative copywriter can look for a job.

Start for a beginner

Copywriting studios prefer to work with experienced professionals, however, this does not mean that beginners will not be able to prove themselves. There are several specializations that will help to improve the skills and the ability to write texts:

1. Rewriting. A popular direction for beginners because the main requirement here is to write a unique text, taking a ready-made article as the basis. The main task of the rewriting is to make the text as unique as possible, so that search engines do not consider it as plagiarism.
2. Product cards. These are mostly small texts with one or more keys that describe the position in the catalog. Such texts are usually written without subheadings and lists, so it is easier for a beginner to compose them.
3. Publications in social networks. These are small texts describing the topic of the page, which are necessary to attract the target audience.

If you are a beginner copywriter, the site should be chosen relevant to the topic in which you are knowledgeable. Later you can try to write articles on different topics, as versatile specialists are more in demand by customers.

Where to Find a Job

If you are interested in copywriting for a website, there are several popular resources that offer jobs for writers:

1. Online job exchanges. These are specialized sites where customers post ads looking for a copywriter. Beginners can only take low-budget orders, but with each successfully completed assignment, the rating rises and access to expensive orders is opened. The most popular exchanges for copywriting – Text.ru, Advego, Weblancer.
2. Social networks. In the social networks of Vkontakte, Facebook there are many special groups where copywriters can offer their services. But it is worth noting that this is not the safest option, as there is no guarantee that as a result you will receive payment for your work.
3. Telegram Channels. Now there are a lot of popular Telegram channels, where customers offer jobs to copywriters and vice versa. The most popular are Work for writers, Textodrom, Freelance Choice.

If you are not working with a studio, you should be careful about project payment, because there are many unfair customers who may not pay for your work. To get a guarantee, it is worth taking an advance payment (however, this method is unattractive for clients) or a partial advance of 50% if the order is voluminous. If you write small texts, it is worth asking to pay for the first few articles, to ensure the solvency and reliability of the customer. The most practical variant is to work through copywriting exchangers, as it gives a 100% guarantee that the client will pay for the work.

There are many ways of SEO optimization, which raises the site’s ranking in the search engine list. The reaction of the target audience to the publication in various social networks (social signals) indicates that the content of the resource attracts attention and arouses interest among users. Consequently, the search engine tries to select resources relevant to the topic of interest to the visitor and thus raises the site in the list of queries Google or Yandex. Thus, social signals have a direct impact on SEO promotion of a website.

Types of social signals

The most common social signals fall into several categories:

• likes;
• comments on publications;
• reposts.

Also, SEO promotion affects the number of subscribers, because it indicates the popularity of the account. Daily attendance of the page in the company’s social networks, the presence of a large number of reviews, frequent mentioning of the name of the company by users of social networks also affects the increase in the popularity of the resource. Links from social networks are not the main tool of SEO promotion, but using social networks can increase the target audience of the website and raise the resource in search engine ranking.

How to increase social signals

There are several ways in which you can get the attention of TA and increase the number of social signals:

1. Place social media links for the site on the company’s home page. Users will be able to go to the social media page in one click to read the information they are interested in.
2. Highlight social signal icons. Buttons for likes, reposts, and links to the social media page should be brightly highlighted to grab the user’s attention.
3. Keep an eye on the quality of the content. If the page publishes useful and interesting information, users will share such publications more often.
4. Fill the page with visual material. To make it more interesting for users to visit the site, it is desirable to add high-quality, original images to dilute the dry text. 
5. Build relationships with partners. If a brand collaborates with other companies, it can place its links on their sites and vice versa. To do this, choose partners who are engaged in similar, but not the same kind of activity (for example, if a company sells brand clothing, its partner may become a firm that produces fashionable shoes). Such mutually beneficial cooperation will help increase the target audience for each partner.
6. Attract customers with special offers. Various advertising campaigns built on prize draws are very effective, because the main condition for receiving a gift is likes, reposts, and comments from the participants in the game. This significantly increases the rating of the page.

Thanks to the above mentioned methods, the company can significantly promote its website, increase its customer base, resulting in increased sales. This is the effect of social signals on the promotion of the resource and improving the ranking of the site.

A search engine like Google introduced link ranking in 1997. Increasing the authority of a site by having a large number of Internet users linking to it is still controversial. The influence of links has indeed diminished since 2003 due to an increase in spammers, but they are still one of the important components of promoting web resources to the top of the list. The eternal argument whether links are useful for website promotion is as pointless as trying to figure out what came first: the chicken or the egg. We believe that promotion in a search engine only by using a different frequency of keywords is in fact impossible. Even if you manage to achieve some results, it will take a lot of money and time to create high-quality content and systematic publications. In this case it is necessary to develop a site with a convenient structure, so that the visitor stays on the pages of the resource. Therefore, links for SEO promotion and the creation of a high-quality link profile is mandatory.

Variety of links to promote the site

Link mass of the site is created from different types of links. Let’s see how different kinds of links influence the promotion of web resources:

1. Permalinks are acquired once and forever placed in the content body of the donor site. The higher the quality of the donor site, the more authority it acquires in terms of search engines. Permalinks are placed to provide natural advertising and increase the effectiveness of SEO promotion.
2. Automatic backlinks – provided by special services such as Seopult, with a monthly fee. A SEO specialist searches for sites for placement by entering link building queries and landing pages into the program, and the service independently performs the placement. Such  external links SEO suggest a high probability of getting caught in search filters. 
3. Rented – are placed in the footer or sidebar of the text with a monthly fee. Compared to permalinks are easier to detect by search engines and look less natural. 
4. Crowdlinks – the best permalinks are placed in comments, product or service reviews, social media posts, etc. For search engines, these types of backlinks are considered the most natural. 

The best action you can take to promote your site is to purchase permalinks.

The benefits of permalinks to promote the site to the top search results

Bold permalinks have the following advantages:

• links look more natural for search engines due to the placement in the body of relevant anchor texts, as well as containing key phrases;
• Links are quickly indexed by search engines, so provide a quick promotion of web resources;
• Over time, the weight of the link only increases by boosting the traffic of the donor site. 

Promotion with external links provides the most effective result. Especially when selecting high-quality donor resources for placement, gradual link building and its adding in relevant proportions by anchor and anchorless link types.

A search engine like Google introduced link ranking in 1997. Increasing the authority of a site by having a large number of Internet users linking to it is still controversial. The influence of links has indeed diminished since 2003 due to an increase in spammers, but they are still one of the important components of promoting web resources to the top of the list. 

The eternal argument whether links are useful for website promotion is as pointless as trying to figure out what came first: the chicken or the egg. We believe that promotion in a search engine only by using a different frequency of keywords is in fact impossible. Even if you manage to achieve some results, it will take a lot of money and time to create high-quality content and systematic publications. In this case it is necessary to develop a site with a convenient structure, so that the visitor stays on the pages of the resource. Therefore, links for SEO promotion and the creation of a high-quality link profile is mandatory.

Variety of links to promote the site

Link mass of the site is created from different types of links. Let’s see how different kinds of links influence the promotion of web resources:

1. Permalinks are acquired once and forever placed in the content body of the donor site. The higher the quality of the donor site, the more authority it acquires in terms of search engines. Permalinks are placed to provide natural advertising and increase the effectiveness of SEO promotion.
2. Automatic backlinks – provided by special services such as Seopult, with a monthly fee. A SEO specialist searches for sites for placement by entering link building queries and landing pages into the program, and the service independently performs the placement. Such  external links SEO suggest a high probability of getting caught in search filters. 
3. Rented – are placed in the footer or sidebar of the text with a monthly fee. Compared to permalinks are easier to detect by search engines and look less natural. 
4. Crowdlinks – the best permalinks are placed in comments, product or service reviews, social media posts, etc. For search engines, these types of backlinks are considered the most natural. 

The best action you can take to promote your site is to purchase permalinks.

The benefits of permalinks to promote the site to the top search results

Bold permalinks have the following advantages:

• links look more natural for search engines due to the placement in the body of relevant anchor texts, as well as containing key phrases;
• Links are quickly indexed by search engines, so provide a quick promotion of web resources;
• Over time, the weight of the link only increases by boosting the traffic of the donor site. 

Promotion with external links provides the most effective result. Especially when selecting high-quality donor resources for placement, gradual link building and its adding in relevant proportions by anchor and anchorless link types.

The chance of getting to the top of search engines without using external links to the site is negligible. Previously, there have been many studies of site ranking, which found that the search engine algorithm takes into account their link weight. Let’s take Matthew Peterson’s correlation analysis (MCC) as an example. 

He analyzed the top 50 search results on Google for 15 thousand keywords. The result of the experiment was the correlation between the number of referring web resources and high positions in search results, which had a value of 0.3. This value is the highest in the conducted research. That is 99% of the web resources that were in the top had external links to the site.    

However, questionable links should be avoided. Many commercial projects have tried to get into the top search results by buying links indiscriminately in large quantities. This approach does not provide the necessary results. A large number of “backlinks” reduce the credibility of the Internet resource on the part of search engines.

Therefore, the effective promotion and link building fully depends on the specialist’s ability to find the target links among the available ones. If the specialist “hits the target”, even one link will increase website traffic.

How professionals get links that can outpace competitors

Without a professional assessment of the weight of the link mass as well as the effectiveness of online resources, in which links will be posted, website promotion links will not give tangible results.

Therefore, crowd marketers operate according to the following algorithm:

1. Placement of “backs” on thematic pages that are at the top of the search. Obtaining such links is not an easy task, because these resources are competing with the web portal being promoted. However, if the search engine ranks such a page highly, posting on it will be extremely useful. 
2. If the gap between the site being promoted and the top competitors is small, you can buy donor links. This way there is an opportunity to show search engines that your web resource is not inferior to competitors. 
3. To build a quality link mass using different link building strategies. Placed permalinks on a variety of sites, such as the bodies of guest posts in social networks, directories of companies, comments, on the inside pages of blogs, etc. In this case, crowd marketers do not abuse spam, because it leads to loss of effectiveness of the link mass. On the contrary, they prioritize natural content and the use of relevant pages for its placement.

One of the important ranking factors are and will be links. In today’s reality without quality link mass it is impossible to move up in the search engine ranking. Drawing a conclusion from this article, you can highlight its main idea: it is important to focus not on the number of external links, but on their quality. After all, the main idea of SEO promotion is getting relevant links.  

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Writing advertising texts is not an easy task that requires special skills to work with different programs and competently construct sentences to increase the reader’s interest in the topic. SEO copywriting allows to promote written texts on the first pages of search engines by inserting given keywords into sentences. In addition to SEO promotion of the site, such texts should be useful and interesting information to readers, pushing the idea to buy a certain product or service.The main task of copywriting is to promote the site in the world’s most popular search engines Google and Yandex. Each of them has its own criteria, which are used to determine the order of issuing queries on the search page. Since it is impossible to know the exact algorithm, it is necessary to observe the basic criteria for successful SEO optimization.

What is the peculiarity of SEO copywriting?

Copywriting is designed to familiarize the reader with a certain topic, to provide useful information, to help make appropriate conclusions. SEO texts are distinguished by the presence of keywords that raise the site in the search engine list of queries. Thus, SEO copywriting provides for two main features:

1. The presence of keywords. In order for the site to be displayed on the first pages of the search engine, you need to insert the text of the keys, relevant topics, so that their number is not more than 3% of the volume. For example, if the site sells scooters, the keyword should match the query (“buy scooters for kids”). You can use specialized SEO programs to select appropriate keywords. The main task of the copywriter is to distribute the keys evenly in the text.
2. Informativeness of the text. Search engines also form the order taking into account the usefulness of the information for the reader. For example, if the user explores the site for a long time, goes to other sections, uses search filters, the search engine will find this resource interesting and its place in the rank will increase.

The main advantages of SEO copywriting are:

• optimization of texts to increase the resource in the search engine results;
• increase in site traffic;
• reducing advertising costs.

SEO text is not as easy to write as ordinary text, because you need to use keywords organically. If there are too many of these keywords, the proposals are rough and unreadable, as a result of which the text will be uninteresting to the reader. One should also avoid overspamming keywords as the search engine algorithm will take into account this factor, which may lower the site in the query list.

Basic rules for writing a good SEO article

For successful SEO optimization, it is important to find a copywriter who takes into account all the rules of writing:

1. Full coverage of the given topic.
2. The use of keywords in direct, morphological and expansive terms.
3. Adherence to the structure of the text. The presence of numbered and bulleted lists, subheadings H2, H3, etc.
4. High uniqueness (ideally – 95%-100%).
5. No overspamming of keywords.
6. Minimum unnecessary information in the text.

To check these indicators you can use the popular programs Text.ru, Advego.ru, “Glavred”.

Crowd marketing is an effective system for website promotion and brand image improvement in order to attract and increase the target audience. The basis of technology is meeting the needs of people, providing useful information and quality content to attract more readers.  The difference between crowd promotion is that information on this resource should be presented in a simple language, inspire confidence among readers and thus naturally increase their interest.

Features of crowd marketing technology

SEO crowd marketing technology is best implemented through blogs, forums, social networks, which allows you to attract the maximum number of target audience. There are two ways to choose the platform where links will be placed:

•  reviewing resources manually;
•  using special search programs.

Platforms with a lot of traffic, respectively with a high SEO rating, are chosen. Sites where new publications are constantly posted and the last posting period is no more than one week are best suited.

It is also worth trying to make the link look organic in the text, because if the proposals are unreadable, they may not pass moderation.

When posting links to forums, the user profile is completed first so that it does not look artificial.  To do this, as much information about yourself as possible is put, as well as chat with the forum’s target audience on distant topics.  Links can be published after the account has been on the platform for at least a month and has written about 20 comments on various topics.

Comments should contain practical advice on a particular issue, contain personal experience related to the problem under discussion, and be useful to the reader.

The main goals and objectives of crowd marketing

The main goal of crowd marketing is to increase the interest of the target audience in the brand and increase the loyalty of the company’s customers. This technology also affects the improvement of SEO optimization, as the traffic of site visits increases, as a result of which the company expands its customer base.  Links to the main resource appear in various blogs, on forums, as a result of which the search engine raises the site higher in the list of queries issued.

The main tasks of crowd marketing are as follows:

•  improving the image of the resource and increasing its popularity;
•  increase in demand for goods / services of this brand;
•  gaining customer loyalty to the brand;
•  expanding the target audience of the site. 

Website crowd marketing is a rather complicated technology, and in order to achieve maximum results, it is necessary to strictly adhere to the implementation rules. Be prepared for the fact that promoting a resource by this method will take a lot of time, and some financial investments may also be required.  Otherwise, the company’s image may suffer, as a result of which the target audience will not be interested in buying goods or services.  However, if the technology gives a positive result, you can significantly increase the target audience.