The impact of social signals on SEO promotion  

There are many ways of SEO optimization, which raises the site’s ranking in the search engine list. The reaction of the target audience to the publication in various social networks (social signals) indicates that the content of the resource attracts attention and arouses interest among users. Consequently, the search engine tries to select resources relevant to the topic of interest to the visitor and thus raises the site in the list of queries Google or Yandex. Thus, social signals have a direct impact on SEO promotion of a website.

Types of social signals

The most common social signals fall into several categories:

• likes;
• comments on publications;
• reposts.

Also, SEO promotion affects the number of subscribers, because it indicates the popularity of the account. Daily attendance of the page in the company’s social networks, the presence of a large number of reviews, frequent mentioning of the name of the company by users of social networks also affects the increase in the popularity of the resource. Links from social networks are not the main tool of SEO promotion, but using social networks can increase the target audience of the website and raise the resource in search engine ranking.

How to increase social signals

There are several ways in which you can get the attention of TA and increase the number of social signals:

1. Place social media links for the site on the company’s home page. Users will be able to go to the social media page in one click to read the information they are interested in.
2. Highlight social signal icons. Buttons for likes, reposts, and links to the social media page should be brightly highlighted to grab the user’s attention.
3. Keep an eye on the quality of the content. If the page publishes useful and interesting information, users will share such publications more often.
4. Fill the page with visual material. To make it more interesting for users to visit the site, it is desirable to add high-quality, original images to dilute the dry text. 
5. Build relationships with partners. If a brand collaborates with other companies, it can place its links on their sites and vice versa. To do this, choose partners who are engaged in similar, but not the same kind of activity (for example, if a company sells brand clothing, its partner may become a firm that produces fashionable shoes). Such mutually beneficial cooperation will help increase the target audience for each partner.
6. Attract customers with special offers. Various advertising campaigns built on prize draws are very effective, because the main condition for receiving a gift is likes, reposts, and comments from the participants in the game. This significantly increases the rating of the page.

Thanks to the above mentioned methods, the company can significantly promote its website, increase its customer base, resulting in increased sales. This is the effect of social signals on the promotion of the resource and improving the ranking of the site.